Vice President of Growth

Durham, NC

Full Time

Senior Executive

About us

Pocket Prep is a leading mobile and web-based learning platform offering efficient and affordable study solutions for professional certifications. We believe that education should be within everyone’s reach. Professional certification exams are often a stressful and expensive barrier to career advancement - Pocket Prep strives to prepare our members to pass with confidence.

The Role

We are seeking a Vice President of Growth to lead our Marketing and Enterprise Sales functions, driving revenue growth across both our B2C and B2B segments. This is a high-impact leadership role for an experienced growth leader who can thrive in a small, highly collaborative company environment and has successfully scaled B2B and B2C SaaS products.
As the VP of Growth, you will be responsible for defining and executing Pocket Prep’s growth strategy, overseeing marketing, sales, and revenue optimization, and building a high-performing team that accelerates our expansion in both consumer and enterprise markets. You will work closely with our VP of Product to develop and optimize our customer acquisition, retention, and monetization strategies, leveraging data-driven insights to inform business decisions.
While we would prefer candidates to join us in our downtown Durham office, we're open to candidates from other cities and states!

What You’ll Do

Growth Strategy & Leadership

Develop and own Pocket Prep’s growth strategy, aligning marketing and sales to drive both B2C user acquisition and B2B enterprise sales.
Establish key growth metrics, KPIs, and revenue goals, ensuring alignment with company objectives.
Lead, support, and scale the Marketing and Sales teams, ensuring they have the strategy, resources, and structure to succeed. Foster collaboration, accountability, and team growth.

Marketing & Demand Generation

Oversee and optimize user acquisition efforts, including ASO/SEO, paid media, content marketing, email marketing, and partnerships.
Develop and execute a full-funnel marketing strategy that drives high-quality leads and maximizes conversion rates.
Leverage data analytics to refine our customer segmentation, messaging, and positioning for different audience segments.
Strengthen Pocket Prep’s brand presence and thought leadership in the EdTech space.

Sales & Revenue Growth

Own and optimize the B2B sales pipeline, working closely with the CEO and sales team to refine our sales process, lead generation, and enterprise deal execution.
Manage and coach a high-performing sales team to meet and exceed quota and be accountable for achieving B2B revenue targets.
Identify and implement strategies to expand our enterprise footprint, including new distribution channels and strategic partnerships.
Drive revenue growth through experimentation, testing new monetization strategies and pricing models.
Align sales and marketing initiatives to create a seamless lead nurturing and conversion process.

Data & Performance Optimization

Own growth analytics and reporting, ensuring decisions are data-driven and tied to measurable business outcomes.
Conduct A/B testing and CRO experiments to optimize acquisition and retention strategies.
Use insights from customer behavior, market trends, and competitive analysis to refine our growth playbook.

What We’re Looking For

Proven Experience in High-Growth SaaS Environments

8+ years of leadership experience in growth, marketing, or revenue roles.
Experience scaling both B2B and B2C SaaS products.
A track record of driving revenue growth, optimizing CAC:LTV ratios, and increasing conversion rates.

Sales & Marketing Expertise

Experience leading marketing and/or sales teams, with a strong understanding of the B2B sales pipeline and go-to-market motions.
Deep knowledge of demand generation, paid acquisition, inbound marketing, and SEO.
Familiarity with account-based marketing (ABM) and B2B lead generation strategies.

Data-Driven & Experimentation Mindset

Strong analytical skills, with experience using Amplitude, Google Analytics, HubSpot, or similar tools.
Proven ability to run A/B tests and experiment to optimize marketing and sales performance.

Hands-On, Growth-Oriented Leader

Experience working in a startup or small company environment.
Comfortable being both strategic and hands-on, willing to execute while also leading a team.
Strong ability to prioritize, adapt, and make data-driven decisions.
Strong collaborator with the ability to work cross-functionally across teams, helping to align marketing, sales, product, and leadership to drive growth and company-wide success.

You are also excited about our culture:

Embrace a spirit of improvement and welcome feedback
Choose curiosity instead of judgment
Share your opinions and perspectives, and kindly disagree when you see things differently
Craft is important to you; You prefer to do things well instead of rushed
Love for continued learning individually and as a team, as well as making education more accessible for others

Benefits:

Stability: We're 10+ years old, 100% profitable without investor backing, and we continue to have year-over-year growth.
Work/Life Balance: Freedom to live your life while accomplishing something awesome for everyone in education. Flexible PTO and a 3-week company-wide holiday break from mid-December through New Year.
Competitive Compensation: Generous profit-sharing program and base pay. This role will pay $250,000 to $300,000 based on experience.
100% Healthcare: We cover all of our employees' healthcare premiums because we are invested in your well-being. We also cover 80% of dependents.
Remote Flexibility: You can work where and when you are most effective. We have an office in downtown Durham and are supportive of remote work options.
Give Back: We are active participants in our communities through volunteer partnerships with local nonprofits. We offer VTO (volunteer time off) for independent engagement with your community.

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This role will provide strategy and day-to-day oversight of both B2B sales and B2C marketing teams. Which area are you stronger in? How would you approach any gaps you have in the other?*

Briefly describe how you have built and motivated teams. What was your biggest success story?*

1. Build Team Trust: Assume positive intent. Trust that everyone is doing their best. Talk directly and respectfully with your colleagues. Demonstrate humility and be kind to all stakeholders.

2. Grow Together: Make decisions that support positive growth. Collaborate and move forward with purpose as a team. Exhibit humility and grace in the face of change. Put the goals of the business ahead of individual priorities.

3. Embrace the Experimental Mindset: Learn from each other and our members. See curiosity as the path to discovery, learning, and discernment. Continuously innovate and iterate. Work swiftly with focus on the fewest, most important things.

4. Contribute your Expertise: Exercise the autonomy you have to structure your work most effectively. Make efforts to grow in your field, and use available resources to succeed in your role. Share your knowledge.

Our core values are listed above. Choose one core value out of what's listed and give us a brief example of how that core value plays a role in your life.*

Why do you want to be in the VP of Growth role at Pocket Prep? What have you learned so far about Pocket Prep and our product that made you excited to apply for this role? What are you excited to learn here? Please keep your answer between 250 to 400 words*

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